Finding your logo
In Finding your Brand I talked about finding a name for your business, and now we're at the point where we should talk about designing a logo. This is really hard work for some people. To design a logo takes time, thought and a bit of imagination. A good logo can enhance your business and establish an image for you. The logo you choose can help you look more polished, and more established. When a person sees your product, shop, online store, he or she will see your name, and your logo, and that will stay in their minds. Even when they forget your name, they can remember your logo, and this will separate you from your competition.
First, you need to think of what your business is centered around, and what your business name is. You need to think of who your target market is, and design the logo based on that, and on who you are as a business. Think of yourself as part of your product. A good idea is to make a list of images that come to you when you think of your product or your business name.
Think again of McDonald's. When you envision McDonald's, you likely think of the “Golden Arches”. Those golden arches remind consumers of the letter M in the company name, and the colors in the logo are based on the idea that certain colors actually make you hungry. This combines a bit of marketing research, and a bit of clever thought. Your logo should have a similar effect. Remember to keep things simple, and clear for people. Just this simple M is what McDonald's has built their empire on.
What do you do once you've got an idea in your head? There are a several options for you. You should decide if you want an illustrative logo (a logo that utilizes an illustration), an iconic/graphic logotype (a logo that includes a computer based graphic design), or a font-based logo (think of Martha Stewart's logo - the monogram of her initials). You need to decide for yourself in what direction you want your company to go. If you're looking for a graphic designer to help you with your logo, I suggest asking around to friends and relatives. This will be the most cost effective choice for you. There are many advantages (including price!) to working with someone you know, but can get messy if they design something they love and you hate, so that's why I recommend asking around.
Another thing to think about, when designing a logo, is adding the logo to your business cards, your letterhead, and invoices. When adding your finished logo design to letterhead or business cards, make sure that you have your images properly sized. You may go to a company online to create your letterhead. Graphics usually have size requirements on these sites, so double check with them. If you're confused about how to resize an image, ask for help or check your photo editing program help section. You can also utilize a website such as Picnik for resizing help.
Take your time, and think about your logo carefully. Get input from professionals if you need to. For instance, you can email someone who runs a similar business to you, that already has a logo design, and get his or her input. Don't rush the creative process. A proper logo can make your business shine. So take your time!
For Logo inspriration visit this fantastic site: 
